STEP INTO MOTION ICON SOUTH AFRICA
The global, dynamic, high impact, moving media choice
WHAT WE DO
Motion Icon South Africa is a disruptive innovator of traditional Out of Home Media leveraging a globally patented product that offers brands the opportunity to transfer the everyday escalator into a powerful, moving billboard right at Point of Purchase.
Motion Icon's escalator step branding offers unlimited creative visual opportunities to Brands looking for dynamic billboard size advertising platform right at Point of Purchase, for Property owners to increase their Non GLA revenues and for Retailers to promote their store and advertise their retail campaigns.
EVERY ADVERTISING CAMPAIGN REQUIRES A DIFFERENT APPROACH
There is no cookie cutter solution when evaluating the clients need for an effective advertising campaign.
There are always several concerns, including any issues with voiding the escalator warranty, visibility of branding when the escalator has high occupancy, downtime of escalators during the cleaning, installation and removal process.
At Motion Icon South Africa, our experts will evaluate your chosen location and create a customised branding solution, giving your campaign and company maximum exposure.
BENEFITS OF OUR MOVING MEDIA PLATFORM
Suits any budget
Adaptable to all escalator profiles Multiple brands can be displayed simultaneously
Unlimited creative opportunities Continuous 24hour exposure
Flexible campaign periods
Sections of escalator panels can be changed to create phased campaigns
Enhances the visual appeal of the escalator
Captures audience attention before reaching a point of purchase
Converts a maintenance liability into a dynamic asset and revenue stream benefiting landlords, whilst creating a new advertising medium.
Durable. Light. Powerful
Developed through years of testing and R&D, Motion Icon presents a product that is exceptionally thin, light and minimally disruptive to the escalator. The impact and presence however, is immensely powerful and versatile giving creative agencies the options to display clean branding, multi-messaging or co-branding. All options are effective when viewed up close or from a distance. Our creative templates are designed to ensure that your brand message is effective regardless of escalator occupancy.
Please enjoy this short clip on our company.
PRODUCTION & INSTALLATION
Changing the Game
Motion Icon South Africa has a professional team of in-house installers, available to service any location in South Africa 24 hours a day, 7 days a week. A comprehensive 10 point safety check is done on the escalator before any installation commences.
Depending on location, our installers will arrange installation to take place before or after trade hours, to best suit client requirements and minimise downtime of the escalator.