ESCALATORS IN ACTION

ESTÉE LAUDER - KENDALL JENNER

MALL OF AFRICA

March, 2018

Estée Lauder sales at Mall of Africa were up 28% in the month

of March 2018. It was a great promotion, but I do think the advertising played a significant role in the ultimate success of

this promotion.

CONVERSE - ALL STAR - CHUCK TAYLOR

MALL OF AFRICA

October, 2018

The Converse store in Mall of Africa grew by 22% YoY and we attribute this largely to our decision to advertise on the escalators using Motion Icon’s dynamic escalator step branding product. The reach and impact of this moving advert, right in the mall is immense and it has shown to clearly influence spend and impact the revenue line.

PACO RABANNE - 1 MILLION

MALL OF AFRICA

December, 2018

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The Paco Rabanne campaign was a resounding success and was built off the success of the Estee Lauder campaign.

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CONVERSE - ALL STAR - CHUCK TAYLOR

MALL OF AFRICA, SANDTON, MENLYN & GATEWAY

November, 2018

Our Mall of Africa Converse store grew by 22% YoY.  The reach and impact of this moving advert, right in the mall is immense and it has shown to clearly influence spend and impact the revenue line. Therefore, Converse campaign rolled out a further 6 campaigns across Mall of Africa, Sandton City Shopping Centre, Menlyn Mall and Gateway.