ESCALATORS IN ACTION
ESTÉE LAUDER - KENDALL JENNER
MALL OF AFRICA
March, 2018
Estée Lauder sales at Mall of Africa were up 28% in the month
of March 2018. It was a great promotion, but I do think the advertising played a significant role in the ultimate success of
this promotion.
CONVERSE - ALL STAR - CHUCK TAYLOR
MALL OF AFRICA
October, 2018
The Converse store in Mall of Africa grew by 22% YoY and we attribute this largely to our decision to advertise on the escalators using Motion Icon’s dynamic escalator step branding product. The reach and impact of this moving advert, right in the mall is immense and it has shown to clearly influence spend and impact the revenue line.
ESCALATORS
IN ACTION
PACO RABANNE - 1 MILLION
MALL OF AFRICA
December, 2018
The Paco Rabanne campaign was a resounding success and was built off the success of the Estee Lauder campaign.
CONVERSE - ALL STAR - CHUCK TAYLOR
MALL OF AFRICA, SANDTON, MENLYN & GATEWAY
November, 2018
Our Mall of Africa Converse store grew by 22% YoY. The reach and impact of this moving advert, right in the mall is immense and it has shown to clearly influence spend and impact the revenue line. Therefore, Converse campaign rolled out a further 6 campaigns across Mall of Africa, Sandton City Shopping Centre, Menlyn Mall and Gateway.
